Sarah Greenaway
Sarah Greenaway
Principal, Head of Wealth Communications

Sarah is a Principal within the Communication business in the UK. Sarah works with both corporate clients and trustee groups and is passionate about putting the member experience at the heart of pensions strategy projects, particularly where the client is making a complex change to benefits. Examples of recent projects include:

• Leading advice to a corporate on the overall communication strategy for a challenging pension change project with heavy Union involvement, which included drafting, designing and delivering a range of communication materials to consult with members around the closure of two DB schemes and one DC scheme.

• Working with a trustee board to help them determine their overall objectives for the DC scheme, mapping out how they can be achieved through carrying out different communication campaigns and encouraging members to use the online portal.

• Communicating investment changes to members of a DC scheme, with complex segmentation required to ensure they received the correct messaging with a clear call to action.

Sarah holds an MA Hons in Mathematical Sciences from the University of Oxford and is a Fellow of the Institute and Faculty of Actuaries.